HiBob
2023 - 2025
Working at Hibob is an interesting journey for me, as it's my first time staying with the same brand for so long. I was leading a new website redesign, creating a comprehensive style guide and components, and updating product assets with a new visual language.
The HiBob platform offers a central hub for all HR-related activities, featuring a comprehensive set of tools to manage employee data, payroll, benefits, time off, and performance reviews.
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Corporate Website Playbook
The Playbook I created is a comprehensive, scalable design system documentation to bridge the gap between Design, Development, and Marketing teams. The Playbook serves as a "single source of truth" for the company website, transforming vague requests into a structured building process.
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By defining atomic "Blocks" and strategic "Patterns", I enabled stakeholders to visualize and brief new pages effectively.
The guide includes detailed specifications for components, global style rules, and standard page templates.
This system reduced design debt, accelerated page build times, and ensured visual consistency across the entire digital ecosystem.
The guide is working; you can click the links/buttons and scroll down.
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HiBob - Overview
What I Did
I defined a new design language for a new website to better reflect the evolving brand.
strengthened the connection between brand and product, and built a scalable components library and flexible page templates.
I created an online brand guide portal for internal teams and external vendors. In parallel, I led the structural redesign of the Home and Product pages, elevating the overall perception of the website and aligning it with the current brand direction.
These pages now showcase product capabilities through micro-animations, interactive storytelling, and clearer user flows, making it easier for visitors to understand our offering at a glance.
The Problem
The website felt outdated and disconnected from the product. It lacked real product screens, feature depth, and the ability to clearly showcase how the platform works.
The Challenge
To connect brand storytelling with the actual product, improve clarity and trust, and do so without a full website rebuild—while aligning marketing, product design, and external vendors.
The Goal
Create a modern, scalable, and human website experience that clearly presents the product, builds trust, and resonates with HR professionals.
HiBob website - Style guide
